To commemorate Rose October, Associação Partilhas created a month-long series of activities. The goal was to enhance awareness about breast cancer prevention and generate funds for their organization.
The campaign's focus was not only to talk about the prevention of the disease but also to empower women to take care of themselves as a way of prevention.
It had everything from designing social posts, illustrating phone backgrounds, and short animations to designing t-shirts, flyers, and posters.
The process:
I've used bold colors, powerful silhouettes, and diverse shapes and sizes, focusing on breasts as the heroes.
It was all about showing inclusion and diversity, empowering women to see their beauty every day, whether they're dealing with cancer or not.
"All unique, all special" was one of the campaign's taglines applied across phone backgrounds and animation.
The process:
I've used bold colors, powerful silhouettes, and diverse shapes and sizes, focusing on breasts as the heroes.
It was all about showing inclusion and diversity, empowering women to see their beauty every day, whether they're dealing with cancer or not.
"All unique, all special" was one of the campaign's taglines applied across phone backgrounds and animation.
Phone Background
Phone Background
Phone Background
Instagram Stories
Instagram Stories
Instagram Stories
The result:
A vibrant, bold, graphical campaign that showed up proudly to empower and educate about breast cancer.
A vibrant, bold, graphical campaign that showed up proudly to empower and educate about breast cancer.
